What's a little anthropomorphizing between friends? Man's best friends, to be specific. The Pasadena Humane Society's new brand campaign is in full swing in coordination with the opening of their new campus. This effort goes beyond a bricks and mortar announcement to give life to their entire operation and draw attention to the many new services they offer.
Print ads in dozens of local newspapers and magazines throughout the area.
Online banners for news sites throughout the area.
Water bowls given to pet-friendly cafes throughout the area.
Power-washed messaging in 20 locations throughout the area.
Services brochure.
Vines and Instagram videos coming soon!
Coupons promoting the new Shelter Shop
Building banners
Open house invitation